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Gracewear Collection
Written By: Mary Jane McCall | Issue: 2021/09 – September | Photograph By: Susan Renfro
After building a strong online presence, Wendy Strong Lupas returns to the Plateau’s retail scene with an irresistible boutique at 82 Village Walk in Cashiers.
Wendy Strong Lupas
Gracewear Collection Boutique is happy to once again have a retail presence in Cashiers at 82 Village Walk.
Gracewear was a fixture in Cashiers for nine years until they closed their shop in late 2019 so they could focus on building their brand through their digital and wholesale business.
Their decision to close was just prior to the pandemic and they strongly feel there was a divine hand in the timing of that decision, just as there is a divine hand in reopening.
Sisters Wendy Strong Lupas and Mary Strong Blackburn created their company to empower women with the powerful message of Hope, Love, and Protection through their Signature Shield of Faith Jewelry Collection. The Shield of Faith is based on Ephesians 6:10-18 and encourages women to put on the full Armor of God to face their everyday life.
Wendy shares that, “Gracewear is so much more than beautiful jewelry, it is truly a platform to share the message of Hope, Healing, and Love. We pray that by wearing Gracewear, one is reminded to trust, surrender, and know that God is in control of all things. That He is both your provider and your protector.”
While they still have a strong online presence and their work is featured in fine boutiques across the country, the newly-opened retail space allows them to build their brand locally while doing what they do best, empowering women to embrace a message of faith and hope. A visit to Gracewear is an invitation to acceptance and grace, a healing place.
In addition to their signature jewelry line they now carry an expansive selection of contemporary apparel and accessories, original abstract art, and inspirational gifts. Their message of hope is growing by leaps and bounds and they are anxious for customers old and new to visit them at their new storefront.