Ava Schmitt (right) is wearing dress by Anna Cate
Tina Rogers (left) is wearing dress by Elizabeth James
High Camp | Highlands, NC | Photos by Susan Renfro and Mary Gillan Renfro
Step into Wit’s End and step into Highlands’ history – with a twist of style.
The oldest shop on Main Street (since 1940!), this legacy boutique continues to define classic Southern style.
Opened in 1940 by Mrs. Oliver Earle Young Sr., the shop was passed on to her son Earle and his wife Mary Lu in the 1950’s and is now headed up by Susie Young (daughter-in-law and 3rd generation) who has been operating the business for over 30 years.
Wit’s End is the very definition of timeless. Think of it as old-school charm meets classic cool—where classic fashion still rules the runway.
What started as a seasonal shop for gifts and home accessories has expanded into a year round business of elevated women’s apparel. The racks are stocked with beautifully made collections from Kinross Cashmere, Tyler Boe clothing, Minnie Rose, Saint James, Oliphant, enewton designs, Elizabeth James and dozens of other contemporary and timeless pieces.
“So many of our customers have memories of shopping here with family over the years,” says Susie.
“It’s part of their Highlands tradition.”
Wit’s End
382 Main Street, Highlands
(828) 526-3160
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