Allie & Elle
Ansley Pridgen, 23-year-old entrepreneur, wanted to use her creativity, her flair for painting, and her boundless energy to build her own business. She laid the groundwork at Southern Methodist University with a degree in accounting. After that, it was merely a matter of deciding what product would best fit her skills… and her heart.
She went to New York to try the fashion industry on for size. After taking a month- long class at Parsons School of Design, she worked in production and operations for a year, immersing herself in the business end of fashion and design. She learned a lot, but the biggest lesson was that she already had her medium in the palm of her hand…her painting, graphic, and calligraphic skills. Allie & Elle was born.
She came home to Highlands and set about building a line of graphic designs for greeting cards with an eye on expanding her collection to include calendars, planners, stationery, gift wrap,
What makes her product a cut above? She says, “All of my designs are based on my original paintings and calligraphy. I hand-glitter many of my images. When I create something, it is a little part of me. My customers respond to that personal expression. And those to whom they send cards connect with it also. It is a joy to know that heart-felt emotion is being shared exponentially with others.”
After launching her business in 2015, vending at a wholesale trade show in Atlanta, and establishing a strong web presence with her website, Pinterest, and Instagram, she is well on her way to claiming her own unique corner of the greeting card industry.