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Big Money College Sports
Since the late nineteenth century, intercollegiate athletics have integrated themselves into the marrow of university life, reshuffling institutional priorities and becoming central to the identities of universities and their alumni. Since the 1980s, when a pivotal Supreme Court case and the innovative marketing of Nike and Reebok truly opened the floodgates of commercial money into college athletics, the academic personnel at universities have had to reorient themselves to an environment in which athletic success, with the accompanying cash, often trumps academic standing, prestige or accomplishment. How should this conflict of interest be managed, and by whom?