New Faces at The Chamber

Beverly Wichman and Carolyn Higgins

As the town of Highlands continues to grow and evolve, so does its Chamber of Commerce. Carolyn Higgins and Beverly Wichman have joined the staff and bring with them the experience needed to continue this forward-thinking growth.

Executive Director Bob Kieltyka explained the need for the new staffers by explaining that strategic planning identified two areas of growing importance – Marketing and Events Programming.  The need for greater expertise in these two areas led to both Beverly Wichman (Events and Visitor Center Coordinator) and Carolyn Higgins (Director of Marketing and Communications) being hired.

Carolyn, who arrived in July from Charlotte, has a background in marketing and is passionate about Highlands. She has her sights set on increasing visibility, enhancing customer experience and expanding community membership and collaboration. 

“These are exciting times and I’m ready to meet with all existing and future members,” she says.

According to Kieltyka, the search committee was immediately impressed with her professionalism, extensive experience, breadth of knowledge, community service background, and sense of adventure.

“She clearly demonstrates the qualities necessary to fulfill the requirements of this new marketing position,” he says.

Beverly Wichman has been working behind the scenes at the chamber for years writing their monthly newsletter.

“I’ve enjoyed working with the Chamber Board and members and look forward to my new position as Event and Volunteer Coordinator,” Wichman says.

She has extensive experience in planning and organizing events from small seminars to large festivals and most recently worked with the Greater Cashiers Area Merchants Association (GCAMA) on their Groovin’ on the Green concerts and the annual Cashiers Valley Leaf Festival.

Wichman is an active area volunteer, working with the Highlands Performing Arts Center and the Bel Canto Committee, and she is on the board of the Hudson Library. 

 “Her effervescent smile will greet and introduce visitors to Highlands, while her can-do attitude will help make all of the Chamber’s events memorable,” Kieltyka says.

The Highlands Chamber of Commerce and Visitor Center is located at 108 Main Street and may be reached at (828) 526-2112. You can also visit